Through our Innovation line, we seek out the latest in circularity and alternative fibres, to push the envelope on industry limitations. A lot of development and research is happening in this area, with exciting opportunities for merch. Together with trusted innovative partners, we aim to create the next generation of merch blanks. Our journey starts with TexloopTM Recycling – a revolutionary global platform that reclaims natural and synthetic fibres from post-industrial, pre-consumer, and post-consumer textile waste. The fibres are sorted by colour to avoid re-dyeing, resulting in minimal environmental impact and water usage.